Celebration Fashion

October 07, 2014

~Celebrating Fashion’s Freedom~

August 12, 2013Posted in: Editor's Picks

At the stroke of midnight, while the world was asleep, she awoke from her long slumber. She was free, she was exultant and she was the shining beacon of the imminent, a future limited by limitless possibilities and boundless confidence. She is and continues to be Magnificent India.

With the advent of 15th August, most of us would be looking forward to that mid-week holiday. A day spent with family and friends, a day sleeping or a day of doing nothing. Some would call it unpatriotic but then 15th August stands for freedom, liberty and choice.

Nothing announces our deliverance more than the fashion that has defined us, post-independence. An eclectic mix that combines the beauty of traditional India with fashionable and comfy western panaches. A amalgam of several traditional Indian designs and conventional western wear, has created a whole new genre which has swept through not only India, but the world at large.

Take for example the kurti matched with those ubiquitous pair of blue jeans, or the Indian prints pattered across that classic ‘collar with cuffed sleeves’.  Independence was all about revival, cinema, culture and clothing all saw a resurgence which was robust yet virgin. The Indian textile Industry saw a gargantuan shift, towards blend and fusion. Bollywood was an early trendsetter and the experimentation began in its Kodak moments. Movies influenced the mass market and led to trending fashions. India’s ‘Nuevo’ fashion has started influencing trends in the west.

Fashion from across areas and timelines be it Mughal style, zardozi embroidery, Mysore silk and tribal block-printing were all lavished and united to form pure magic. The Anarkali style of churidaar-kurta is considered the Indian version of the ball gown. Emancipation saw people travelling the world fusing together styles, the corset blouse was designed to replace the traditional choli. Economic reform and liberalisation, saw designer shifting focus from haute couture and concentration more on pret-a-porter (ready to wear) lines.

Indian kitsch and street art was saturated with colour and stormed both the local and international fashion conscience. The reinvented Indian Kurti and the ‘cocktail sari’ (making use of pastel colours and using fabrics like chiffon and net) have become almost universal, worldwide.

We stand by the Freedom fashioned for us by our forefathers and try to bring to you, the best of Indian Fashion that is free from the shackles of conventionalism. We give you the liberty to choose from our range, be it a pair of Khadau Sandals by Rajesh Pratap Singh or his L’herbe Rouge Shirt.

Maybe you could look at a Farah frolick Jumper by Majka or aBanarasi Chanderi Jacket by Rupali Singh. We assure you nothing short of utter consummation. All we ask is that you exercise your freedom and make the choice.

Now, more than 60 years later, the stroke of midnight seems to constantly renew itself as a continual resurgence and reinvention of India takes place. It is this liberty, imagination and the skill that has given us our true independence.